In today’s COVID-era, more retailers are offering innovative solutions for customers to shop with minimal brick-and-mortar browsing time. Options to place an order online and pick up your items in the store are extremely popular and will likely stick around post-pandemic. These options are convenient and allow customers to avoid dealing with delayed shipping.
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Pricing
NY’s Gendered Pricing Law: Will It Curb the Pink Tax
Women often pay more than men for similar goods and services. A shampoo for men may be nearly identical in chemical makeup to a shampoo for women, but the woman will pay more. This phenomenon is referred to as the “pink tax” – products marketed to women cost more than their counterparts marketed to men. Recent data analyzing toys, clothing, personal care products and home health products shows that: (1) products targeted at women are higher-priced than those targeted at men 42% of the time; and (2) of those items more expensive for women, the prices are an average of 7% higher.[1] The pink tax thus places a direct cost on individuals who purchase products marketed to women.
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Coronavirus And The Retail Industry: Pricing and Advertising Issues
With the continuing spread of the Coronavirus Disease 2019 (“COVID-19” or “coronavirus”), retailers are sure to face a number of issues that they can and should prepare for. The primary issues facing retailers will likely be supply chain issues, covered here (The Impact of Coronavirus on Supply Chain), and employment issues, covered here (What Employers Need to Know to Prepare for Coronavirus). This post addresses certain pricing and advertising issues that may also arise as a result of the spread of coronavirus.
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