Women often pay more than men for similar goods and services. A shampoo for men may be nearly identical in chemical makeup to a shampoo for women, but the woman will pay more. This phenomenon is referred to as the “pink tax” – products marketed to women cost more than their counterparts marketed to men. Recent data analyzing toys, clothing, personal care products and home health products shows that: (1) products targeted at women are higher-priced than those targeted at men 42% of the time; and (2) of those items more expensive for women, the prices are an average of 7% higher.[1] The pink tax thus places a direct cost on individuals who purchase products marketed to women.
Continue Reading NY’s Gendered Pricing Law: Will It Curb the Pink Tax
NY’s Gendered Pricing Law: Will It Curb the Pink Tax
Women often pay more than men for similar goods and services. A shampoo for men may be nearly identical in chemical makeup to a shampoo for women, but the woman will pay more. This phenomenon is referred to as the “pink tax” – products marketed to women cost more than their counterparts marketed to men. Recent data analyzing toys, clothing, personal care products and home health products shows that: (1) products targeted at women are higher-priced than those targeted at men 42% of the time; and (2) of those items more expensive for women, the prices are an average of 7% higher.[1] The pink tax thus places a direct cost on individuals who purchase products marketed to women.
Continue Reading NY’s Gendered Pricing Law: Will It Curb the Pink Tax